A Google Business Profile is a free business listing that appears on a Google SERP (Search Engine Results Page).
If you search for something in a specific geographical area, you’ll typically see a list of results in the local pack (or map pack).
These results usually nestle in between adverts and organic results. And as most people ignore the ads, it’s where you want your business to be. When you click on any of them, they’ll expand to show full details.
You’ll also see the full Google Business Profile if you search directly for the business name. Usually on the right hand side of the page.
You might associate them with Google Map results. Google Business Profile works seamlessly with Search and Maps to provide details about local businesses.
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