Mobile SEO is the process of optimising a website so that it ranks higher in relevant search engines when it is browsed through smartphones and tablets. With advancements in mobile technology, mobile devices, instead of laptops and computers, have become the major source for googling content and checking information about different businesses.
Hence, it’s unsurprising that businesses trying to establish their presence online are targeting mobile SEO optimisation for their websites. By contacting a professional SEO company in Cheshire, you can optimise your website for all mobile devices.
Why is mobile SEO optimisation important?
Internet searches from mobile phones constitute more than half of the web traffic globally. Hence, if your company’s website doesn’t load well on mobile, the visitor is likely to move away from it.
Moreover, Google uses a mobile-first indexing method to rank a website. This means that they will rank the content by looking at the mobile version of the website. Thus, it has become increasingly important to have a mobile-friendly website.
Tips to get a mobile-friendly website
Develop a mobile-friendly layout
A responsive website layout can help the website load and fit all types of screen sizes seamlessly. Responsive layouts adapt to all screen sizes, keeping the content the same and changing the designs as per the display requirements. Moreover, this doesn’t affect the page’s loading time. Having a responsive website design also helps the page rank high.
Optimise website speed
If your website loads in a second, it will have a higher conversion rate than sites that load slowly. Thus, professional SEOs keep checking the web page loading speed on both mobile and desktop and optimise it from time to time.
Remove pop-ups
Pop-ups might work well on desktops; however, to optimise the page for mobile, get rid of all the pop-ups. They are hard to view on small mobile screens and might guard important buttons like the “contact us” option on the website. Pop-ups thus create a hindrance for users.
Compress the images
While adding images to the website, remember to compress them and limit the file size so that the downloading speed is not affected. Compressed images are a necessity for optimising a website’s mobile functionality. This keeps the loading speed high.
Use readable fonts
Make sure you use large and readable font sizes for website pages, especially keeping the small screens of mobile phones in mind. It is also not advisable to experiment with new fonts, as this might affect the readability of the website, especially through different mobile screens.
Do you want to optimise your business website and make it mobile-friendly? Hire SEO experts from Nettl of Macclesfield. With over 30 years of experience in business, we can provide comprehensive SEO services for your business.
